When you browse our website and online store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you buy LUXE print or digital guides, opt for trial services or subscribe to receive email communications, you do so through your LUXE Profile. This is created when you first sign up with LUXE. Signing into this Profile allows you to access materials through our applications and services, and your guide content.

With your permission, we might send you emails about our store, products and other updates, in addition to new destination articles and marketing promotions.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at privacy@luxecityguides.com or mailing us at:

LUXE Limited,

9B & C, Casey Building,

38 Lok Ku Road,

Sheung Wan, Hong Kong


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, read Shopify’s Terms of Service here or Privacy Statement here.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

We use the following third-party services:

MailChimp: This service is used to provide email communications to you that you have consented to receive from LUXE. Review their Privacy Policy here.

Amazon Web Services: This service provides infrastructure for all LUXE applications and digital services. All LUXE Profile data is secured in Amazon's data centres in Singapore.

We recommend that you read the privacy policies of these providers so you can understand the manner in which your personal information will be handled.


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.


Here’s a list of cookies that we use. We’ve listed them out so you can choose if you’d like to opt out:  

Online store

_session_id, unique token, sessional: Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held: Persistent for 30 minutes from the last visit it’s used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held: Expires midnight (relative to the visitor) of the next day, this counts the number of visits to a store by a single customer.

cart, unique token: Persistent for 2 weeks, it stores information about the contents of your cart.

_secure_session_id, unique token: Sessional

storefront_digest, unique token: Indefinite If the shop has a password, this is used to determine if the current visitor has access.


Google Adsense: Allows publishers to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Google DoubleClick: Develops and provides Internet ad serving services.

Google Adwords Conversion: Allows us to see what happens after a user clicks on our ads. When a customer completes an action that we’ve defined as valuable — such as making a purchase — these customer actions are called conversions.

Google Dynamic Remarketing: Remarketing allows us to show ads to people who have previously visited our website, showing users ads that contain products they viewed.

Facebook Pixel & Custom Audiences: The Facebook Pixel is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. We use pixel data to build advertising audiences and track conversions from advertising.

Beeketing: Beeketing is a marketing platform that tracks user behaviours while on site to learn more about their interests.

Wisepops: Wisepops is a platform that displays pop-ups on site and tracks user interaction with them.

Site Analytics

Google Analytics & GA Audiences: The web analytics service offered by Google that tracks and reports website traffic.

Crazy Egg: A website analytics platform detailing how users navigate the website.

KISSMetrics: A web analytics tool that delivers insights on user interaction on website.

HotJar: An analytics and optimisation tool that allows us to see how visitors interact with the website and collect user feedback.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


Precise Location in Background for LUXE City Guides application
The LUXE City Guides app collects location data to display real-time risk alerts and personalized assistance notification features, even when the app is closed and not in use. This option can be changed later by going to the device settings.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at privacy@luxecityguides.com or by mail at

LUXE City Guides

[Re: Privacy Compliance Officer]

9B & C, Casey Building, 38 Lok Ku Road, Sheung Wan, Hong Kong